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Facebook Ads Masterclass by Leon R. Chaudhari
Chapter 1 - Introduction to Facebook Marketing & Pages
Lecture #1 - How to create a Facebook page (basics) (16:39)
Lecture #2 - Branding and additional tools (22:30)
Lecture #3 - Optimise your Facebook page (15:57)
Lecture #4 - Creating a chat bot in less than 15 minutes (11:54)
Lecture #5 - Hashtags and website sharing strategies (9:04)
Lecture #6 - Examples for great branding (10:00)
Lecture #7 - App installation and Mailchimp connection (3:38)
Lecture #8 - Introduction to Mailchimp (19:32)
Lecture #10 - Mailchimp landing pages (7:27)
Chapter 2 - Facebook Ads
Lecture #1 - Introduction to Facebook ads (6:25)
Lecture #2 - Introduction to the Facebook power editor and its dashboard (9:10)
Lecture #3 - Facebook traffic ads (14:45)
Lecture #4 - How to save an audience (2:48)
Lecture #5 - Custom audience and lookalike audiences (8:30)
Lecture #6 - Audience insights & custom audiences (13:08)
Lecture #7 - How to apply the audience insights tool (9:11)
Lecture #8 - How to apply the audience insights tool (part 2) (4:00)
Lecture #9 - Collection ads (15:06)
Lecture #10 - Slideshow ads (15:22)
Lecture #11 - Carousel ads (19:58)
Lecture #12 - 360° Facebook ads (7:09)
Lecture #12 - 25000 likes - Learn how to generate 25k likes in less than 1 week (14:06)
Lecture #13 - IMPORTANT - Why this the 25k ad can be highly effective or not effective at all (5:11)
Lecture #14 - Why does cheap traffic matter so much (4:14)
Lecture #15 - Country research - Which products should you sell where via Facebook ads (8:35)
Lecture #16 - Case study - Selling pizza cutters with Facebook ads (+country research) (9:03)
Lecture #17 - Summary on country research - Step by step guide (5:27)
Lecture #18 - Engagement ads (introduction) (9:36)
Lecture #19 - Creating an offer for engagement ads (7:46)
Lecture #20 - Narrow Audience and Exclude option in your ad set (4:18)
Lecture #21 - Location settings for Facebook ads (7:20)
Lecture #22 - Instant experience ads (17:20)
Lecture #23 - Facebook page like engagement ads (11:26)
Lecture #24 - How to generate likes from your competitors (10:05)
Lecture #24 (PART 2) - Picking and improving your Facebook ad's relevance score (6:41)
Lecture #25 - Advanced combinations targeting for Facebook ads (5:07)
Lecture #26 - Facebook event interaction engagement ads (12:30)
Lecture #27 - Post engagement ads for Facebook events (very cheap ads) (11:56)
Lecture #28 - Cost cap for Facebook engagement ads (4:48)
Lecture #29 - Relevance score and cheap Facebook ads (3:44)
Lecture #30 - What are some basic things that all great Facebook ads have in common (5:30)
Lecture #31 - What makes a perfect ad set (3:16)
Lecture #32 - How much money do you have to spend to let a Facebook ad pay off (8:47)
Chapter 3 - Creative Hub
Lecture #1 - Creative Hub - Creating a single image ad within Creative Hub (15:16)
Lecture #2 - Creative Hub - Other ad format you can test in Creative Hub (9:19)
Lecture #3 - Additional tools within Creative Hub (7:26)
Lecture #4 - Comparing two ads in Creative Hub (10:43)
Chapter 4 - Facebook Ads Manager
Lecture #1 - Business Manager (5:20)
Lecture #2 - Page Posts (5:24)
Lecture #3 - App Dashboard & App Ads Helper (3:56)
Lecture #4 - Automated Rules (11:58)
Lecture #5 - Ads Reporting (9:44)
Lecture #6 - Test and Learn (6:21)
Lecture #7 - Attribution (7:19)
Lecture #8 - Analytics (12:28)
Lecture #9 - Events Manager (1:52)
Lecture #10 - Audiences (1:26)
Lecture #11 - Images (1:14)
Lecture #12 - Catalogs (8:11)
Lecture #13 - Business Locations (8:33)
Lecture #14 - Brand Safety (2:45)
Lecture #15 - Business Settings (3:20)
Chapter 5 - Mobile Ads
Lecture #1 - Why should you produce mobile content (2:28)
Lecture #2 - Introduction to Ripl (Mobile Content Creation Software) (2:51)
Lecture #3 - Creating a mobile-friendly video from photos in Ripl (9:56)
Lecture #4 - Creating a mobile-friendly video from photos in Ripl (advanced) (4:56)
Lecture #5 - Using PLOTAVERSE to create animated videos from image (13:48)
Lecture #6 - Creating a mobile-friendly image in Canva (5:45)
Lecture #7 - Final Cut Pro X - How to create mobile friendly content in Final Cut Pro X (6:48)
Chapter 6 - Facebook Pixel
Lecture #1 - Introduction to Facebook pixel (4:11)
Lecture #2 - Install Facebook pixel (step by step) (7:55)
Lecture #3 - Custom audiences (16:09)
Lecture #4 - How to create a lookalike audience (6:37)
Lecture #5 - The size of your custom and lookalike audiences (4:42)
Lecture #7 - Custom conversion (8:00)
Lecture #8 - Custom conversion for leads & lead forms (2:57)
Chapter 7 - AB Splittesting
Lecture #1 - What is a split test How does it work (20:28)
Lecture #2 - Automatic splittest vs manual splittest (+ example for image splittesting) (18:01)
Lecture #3 - Variable Creative, A B Splittesting and Setting up a professional ad split test (26:57)
Lecture #4 - Facebook stories splittesting for the variable Creative (9:27)
Lecture #5 - Variable Delivery Optimisation - A B Splittesting and Set up for #1 ad (8:01)
Lecture #6 - Variable Placement, A B Splittesting & Setting up a professional ad split test (4:17)
Lecture #7 - Variable Audience, A B Splittesting & Setting up a professional ad split test (7:45)
Lecture #8 - 6 strategies for successful split test (9:31)
Lecture #9 - Test until you are right - How to apply splittests effectively (10:39)
Chapter 8 - Leads Ads & Facebook E-Mail Marketing
Lecture #1 - Lead ads (4:45)
Lecture #2 - GDPR & data collection (5:40)
Lecture #3 - Double opt-in with Mailchimp or ConvertKit (2:20)
Chapter 9 - GDPR
Lecture #1 - Introduction to the GDPR & Data Protection (14:52)
Lecture #2 - Purpose of data processing (10:49)
Lecture #3 - Collecting data on individuals (10:49)
Lecture #4 - GDPR example #1 - lead ad forms & how to structure them correctly (11:13)
Lecture #5 - GDPR example #2 - Messenger marketing (3:30)
Chapter 10 - Local Business Ads
Lecture #1 - Who needs local business ads (3:10)
Lecture #2 - Local business ads (16:45)
Lecture #3 - Connections and call-to-action buttons for local business ads (6:00)
Lecture #4 - Local ads business model - How to start an agency based on local business ads (6:50)
Lecture #5 - When does it NOT make sense to run local business ads (4:56)
Lecture #6 - 5 hacks for running successful local business ads (8:39)
Chapter 11 - Messenger Ads & Marketing
Lecture #1 - Messenger ads vs. traditional email marketing (3:18)
Lecture #2 - Messenger ads (11:01)
Lecture #3 - Carousel Messenger ads (7:51)
Lecture #4 - How to keep the pressure to buy high (5:44)
Lecture #5 - Should you do email marketing or messenger marketing (4:24)
Chapter 12 - Messenger Bots
Lecture #1 - Messenger Bot - How to programm a Chatfuel Messenger Bot (10:43)
Lecture #2 - Broadcasting & other Chatfuel tools (7:06)
Lecture #3 - AI rules on Chatfuel (5:25)
Lecture #4 - 5 advice for effective bot marketing (6:11)
Lecture #5 - Manychat - How to set up your Manychat account & first steps (13:23)
Lecture #6 - Manychat Broadcasting (7:53)
Lecture #7 - Autoposting messages in Manychat (5:16)
Lecture #8 - Manychat Automation tool (4:20)
Chapter 13 - Instagram Ads & Marketing
Lecture #1 - Instagram ads - How to set up your first Instagram ad from scratch (4:56)
Lecture #2 - Growing your Instagram account with cheap Facebook engagement ads (11:56)
Lecture #3 - Instagram niche accounts, their business model & introduction to hashtags (6:15)
Lecture #4 - Organic reach on Instagram & why you should build an Instagram brand profile (2:56)
Lecture #5 - Creating an Instagram-friendly post in Canva (13:50)
Lecture #6 - Paying Instagram pages to share your content + growth hacks (4:19)
Chapter 14 - Viral Content Marketing
Lecture #1 - What is a viral video (6:54)
Lecture #2 - Where can you get viral video content from (4:11)
Lecture #3 - Video views ad #1 - Using CC content to generate views (11:45)
Lecture #4 - Cheap views viral content marketing strategy (viral video ad #2) (11:13)
Lecture #5 - Free organic traffic (shares, comments, tagging friends) (4:51)
Lecture #6 - Viral Marketing Case Study - How to make content go viral through Facebook pages (5:45)
Lecture #7 - Relatable content - The power of memes and funny images (+ targeting) (3:29)
Lecture #8 - How to reach 162k people with 5 USD (4:26)
Chapter 15 - 360° Ads & Content
Lecture #1 - What is 360° content (2:53)
Lecture #2- How to post 360° content on Facebook + complete Exif Fixer tutorial (3:11)
Lecture #3 - 360° ad (example) - single image ad (6:50)
Chapter 16 - Reach & Brand Awareness Ads
Lecture #1 - What's the difference between a reach and a brand awareness ad (4:06)
Lecture #2 - Reach Ad - How to create and optimise a reach ad (step by step) (6:29)
Lecture #3 - Why the 'potential reach' estimate could be incorrect (2:44)
Lecture #4 - How to effective split ads for maximum reach (6:18)
Lecture #5 - Brand Awareness Ad - How to create and optimise a BA ad (step by step) (2:27)
Lecture #6 - Why you should split test brand awareness ads (1:57)
Chapter 17 - 22 Content & Advertising Hacks for More Engagement
Lecture #1 - Chapter introduction (2:21)
Lecture #2 - Group links and page links (5:57)
Lecture #3 - Every post should contain a photo (or video) (4:28)
Lecture #4 - How to and 5... formats (5:53)
Lecture #5 - Post 3-4 times per day (3:34)
Lecture #6 - How to tell stories with your content (6:57)
Lecture #7 - How to change the format of your Facebook post from text to audio to video etc (4:40)
Lecture #8 - How to optimise Facebook organic reach (3:10)
Lecture #9 - Let your friends like your posts (3:44)
Lecture #10 - Changing up your podcast schedule and content format (6:24)
Lecture #11 - Spread your post as far and wide every day (3:49)
Lecture #12 - 5000 characters per post (5:17)
Lecture #13 - Every day is a chance to post! Don't waste it (3:57)
Lecture #14 - Re-Using content on Facebook, turning video into audio into text (5:14)
Lecture #15 - How to get analytics for your Facebook profile (3:55)
Lecture #16 - Text with all of your friends (4:20)
Lecture #17 - Scarcity and brand on Facebook (3:31)
Lecture #18 - Why you shouldn't be friends with everyone on Facebook (4:08)
Lecture #19 - Subjective factors and posting at different times of the day (3:26)
Lecture #20 - Organic reach & why you should comment on your own posts (2:10)
Lecture #21 - Polls (2:45)
Lecture #22 - Facebook stories (2:45)
Chapter 18 - Ads for Facebook Groups
Lecture #1 - Understanding the Facebook algorithm - Why it's favouring Facebook groups (4:36)
Lecture #2 - Facebook ads for Facebook groups (11:51)
Lecture #3 - 5 advice on how to optimise Facebook engagement ads for groups (4:01)
Chapter 19 - Facebook Marketplace Ads
Lecture #1 - Facebook Marketplace basics (7:36)
Lecture #2 - Facebook Marketplace ads case study & introduction (7:29)
Lecture #3 - Splittesting for products (2:16)
Lecture #4 - Marketplace FAQ (4:51)
Chapter 20 - Conversion Ads
Lecture #1 - What are conversion ads (4:06)
Lecture #2 - Setting up your first conversion ad step by step (8:00)
Lecture #3 - Splittesting conversion ads (6:41)
Lecture #4 - 5 things to know when setting up conversion rates (7:09)
Chapter 21 - Facebook Events Promotion
Lecture #1 - How to create a basic Facebook event ad (12:57)
Lecture #2 - How to sell event tickets in your Facebook event page (7:35)
Lecture #3 - 3 advice for creating amazing event ads (3:08)
Chapter 22 - Selling Digital Products on Facebook
Lecture #1 - What are digital products (6:18)
Lecture #2 - VAT and the EU (European Union) (4:55)
Lecture #2 - Why should you sell digital products (4:32)
Lecture #3 - How to create a digital product (step by step) (11:35)
Lecture #4 - Introduction to Gumroad (4:29)
Lecture #5 - Hosting digital products via Gumroad (6:27)
Lecture #6 - Hosting digital products via Gumroad (2) - Memberships (10:49)
Lecture #7 - Generating leads with Facebook engagement ads and Gumroad (9:14)
Lecture #8 - Pricing your digital product correctly & why you should increase your marge (2:13)
Chapter 23 - Business Manager
Lecture #1 - What is the business manager Why and when should you use it (3:20)
Lecture #2 - Adding pages to the business manger (3:43)
Lecture #3 - Adding admins and employees to the business manager (2:37)
Lecture #4 - Requesting access to other people's ad accounts (2:02)
Lecture #5 - Overview over other functionalities in your business manager (6:10)
Chapter 24 - Facebook Ads Agency
Lecture #1 - Why should you start a Facebook ads agency (8:18)
Lecture #2 - Register your business and find an accountant or tax expert (6:14)
Lecture #3 - Which services could you offer (7:56)
Lecture #4 - Where to find customers for your Facebook ads agency (6:34)
Lecture #5 - How much should you charge for your services (3:13)
Lecture #6 - How long does it take to make a profit with your Facebook ads agency (3:31)
Lecture #7 - Do I need an office for my Facebook ads agency (3:03)
Lecture #8 - Do I need a website for my ads agency (2:19)
Lecture #9 - Why social proof matters & how to generate social proof (2:00)
Chapter 25 - Taxes
Lecture #1 - Facebook ads invoices (3:05)
Lecture #2 - Filtering tools in your billing section (5:31)
Lecture #7 - Generating leads with Facebook engagement ads and Gumroad
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